Pilot Extrafine: Lego Tattoo

Pilot Extrafine: Lego Tattoo

This is a great campaign that proves advertisers can keep on being original. Just when you think there are no more possibilities for advertisers to promote a simple pen Grey Barcelona came up with this idea. The pen can write so small you can draw detailed tattoos on little Lego figures. A very nice creative execution by Barcelona-based advertising agency Grey for Pilot in order to promote their ExtraFine pens. The concept lies in the contrast between the symbole of low resolution, Lego, and the high resolution tattoos that were drawn onto Lego characters with the ExtraFine pen (Hi-Tec-C).